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Your customers always enjoy new ways of consuming your services which end up making their life easy. One such way could be using the US Postal Service’s amazing feature of Informed Delivery.
Looking for a cutting-edge marketing approach to strengthen your direct mail marketing plan and increase ROI? Consider Informed Delivery first.
Informed Delivery, which was introduced by USPS in 2017, builds the ideal link between digital and direct mail marketing by offering residential customers a preview of what’s coming in the mail before it’s really delivered.
Incoming mail can be previewed by recipients in the “Daily Digest” email that USPS sends out each day that mail is delivered. The Informed Delivery Dashboard or the Informed Delivery Mobile App can also be used to check for new mail.
We know the importance of your personalized direct mail in order to directly reach out to your customer. However, sometimes it could backfire due to prior knowledge your client might lose upon what you have to offer.
But there’s nothing to worry about as now you can use this amazing tool to widen your hands so that you can smartly reach your audience.
What is Informed Delivery?
Informed Delivery was established in 2014. This is most likely in response to Jerry Seinfield’s February call for mail digitization.
It was initially made available as a prototype programme in a few certain Zip codes. It swiftly flourished, reaching over 15 million members by 2020 after expanding into the majority of Zip codes in the U.S. in 2017.
USPS still has a way to go before it is accepted in mainstream America. However, clients are often quite satisfied. About 89% of respondents said they were happy with the informed delivery options offered by the USPS, and about 90% said they would suggest it to friends or family.
Informed delivery is a feature offered by the United States Postal Service that allows customers to see what mail is being delivered to their address each day.
Customers can view images of the exterior, and address side of letter-size mailpieces that are arriving soon. This feature also allows customers to track packages in transit and set up alerts to know when packages are delivered.
What Are The 6 Ways of Using Informed Delivery for Direct Mail?
Direct mail over the years can be both expensive and rarely used. On top of that if you go for advertising to reach your customers can also be time-consuming and expensive therefore you can tap into the potential of US Postal Services’ Informed Delivery to increase the satisfaction of your customers. Follow these 6 beneficial tips–
1. Glorify Your Mailpiece
The daily Informed Delivery email shows a grayscale image of your mailpiece. Consider the following while designing: The colour differences would still be visible in black and white? Has your communication been understood?
It’s crucial to consider the actual piece’s format as well. Strangely shaped objects, including squares, and catalogues cannot be scanned like conventional postcards and letters and will not appear as photos in emails.
Consider integrating more relevant digital material in your Informed Delivery efforts rather than investing in novel postal forms. Ride-along material is required to have a direct connection to the mail item you are sending. It may contain a link to your online store, a movie, or another digital experience.
There are a few key things you can do to optimize your mailpiece for Informed Delivery. First, make sure your mailpiece is addressed correctly and has all the necessary postage.
Second, include a barcode on your mailpiece so it can be scanned by USPS. Third, use Informed Delivery images to your advantage by including a Call to Action or other important information in the image. Finally, track your mailpiece so you can see when it is delivered and take action if it is not.
2. A Personal Garnishing of Your Ride-Along Content
If you’re looking to personalize your ride-along content and make it more informative, there are a few things you can do. First, consider adding a map to your video. This will help viewers orient themselves and follow along with your route.
You can also add captions or titles to key points of interest along the way. Finally, be sure to include your contact information so viewers can reach out with questions or feedback.
3. Make The Most of Usp Bonuses
USPS provides businesses with a way to send customers bonus offers and other promotional materials directly to their homes. Informed Delivery allows businesses to track their mailings and see when customers are most likely to be home
so, they can time their mailings accordingly. This is a great way for businesses to target their marketing efforts and make the most of their USPS bonuses.
4. Best Use of Call-To-Actions to Make an Appeal
Businesses can use call-to-actions to encourage customers to sign up for newsletters, learn more about a product or service, or make a purchase.
By using call-to-actions, businesses can provide customers with the information they need to make an informed decision about a product or service. Additionally, businesses can use call-to-actions to create a sense of urgency or to encourage customers to act now.
5. Broaden your Social-Media Presence with Informed Delivery
Businesses can use Informed Delivery to broaden their social media presence by sending engaging content to their customers’ inboxes.
This service allows businesses to upload images and videos to be included in their customers’ daily email notifications, which can help to increase brand awareness and reach. Informed Delivery can also be used to drive traffic to specific landing pages, or to promote special offers and discounts.
6. The Video Feature
The Video Feature in informed delivery can be a powerful tool for businesses. By providing customers with a short video clip of their package being delivered, businesses can create a sense of anticipation and excitement that can encourage customers to open and use their products.
Additionally, businesses can use the video feature to promote special offers or new products, driving customer engagement and sales.
Conclusion
Informed delivery for direct mail is a very important feature of direct mail, it creates a sense of importance towards the brand and also an ease for the potential clients.
It may sound challenging to effectively use this feature, but organizations can achieve this with a few simple ideas, like glorifying your organization’s ideology or adding some video file to make it appealing, or even using some marketing tactics like a call to action, which the consumers have to perform. It also improves engagement.
Though these are relatively simpler to follow, they create a lasting impression in the minds of the potential client, which eventually leads to constant growth for the business.
